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campaign was more than just an outdoor presence — it was a statement.
Complete domination across Cairo’s streets, major bridges, and Giza, delivering a bold and unmistakable message.
Striking colors. A distinctive identity. A campaign designed to stand out — and it did.
A legacy name driven by vision and credibility.
Proud to have led the planning and ex*****on of this impactful campaign from start to finish ✨

Welcome to the world of real estate, where our outdoor advertising campaign brought the vision to life.
The campaign was designed to build a strong brand identity for Qurtuba Developments, delivering the Andalusian architectural spirit of the project located in R8 – New Administrative Capital, a premium residential compound.

The campaign introduced a fresh understanding of the project, with the advertising message evolving mid-month to highlight the project’s design concept and building specifications.
It stood out through a carefully planned and targeted media distribution, focusing on New Cairo (Fifth Settlement), the Air Force Axis, El-Moshir Axis, and Suez Road, ensuring maximum reach and impact.
The campaign premium locations large-format billboards with high visibility, delivering a clear and powerful message to the audience.
Special thanks to Qurtuba’s marketing team and the creative agency behind the campaign design for the successful collaboration

a market where every message competes for attention, our campaign Imerrae rose above with a distinctive visual identity crafted to stay engraved in the minds of its audience.
Built on a strategic, direct-distribution approach across New Cairo and key surrounding districts, the campaign focused on high-density residential zones — ensuring unmatched reach and powerful presence.
As Imerrae unveils this landmark project with competitive launch prices, the campaign reflects the developer’s commitment to accessibility, excellence, and market leadership.
A launch that defines distinction.

The campaigns we executed were among the most impactful in November, leaving a strong impression in the market.
We were truly delighted to work with you on this campaign.
Special thanks to the visionary leader whose marketing insight and management expertise made this success possible.
Thank you all