mspired

Searched for "Buy Online" Reached 27K in March 2020

SEMrush has looked at how searches for various terms have changed over the period of the Coronavirus. Searches for “buy online” skyrocketed in March globally, reaching up to 27K+ searches per month. This compares to about 15K searches at the start of the year.

Another keyword to see a boost in searches is “unemployment”. Unemployment does, of course, negatively impact buyers’ confidence and consumer spending. There were about 7.5K searches for “unemployment” in March, compared to just 1K in January.

Why base your design on actual content?

Many designers create wireframes and comps with “lorem ipsum” filler text.
Using dummy text often results in an aesthetically pleasing but unrealistic design. What’s worse, it creates the illusion that content is secondary.

The fact is that users come for the content, not the design. Content is by far the most important element in user interface design.
A webpage with a simple structure but quality content performs much better on usability tests than a nice layout with subpar text.

Less choices and features result in higher satisfaction
Having choices is considered a good thing.

We are used to choices and we value dearly if we can be in control.

However, the more choices a website or web application offers, the harder it is to understand the interface.
Studies show that having too many options often leads to decision paralysis and frustration.

As a general rule, people only value an abundance of features before they actually start using the given product.
After they have started using it, the simpler solution wins with higher satisfaction.

People sometimes will not use your product the way you imagined they would

Even if a product was designed to fulfill specific and known user needs, customers don’t always use it the way and for the purpose the product was originally intended.

In many cases, users don’t care or don’t understand how a product works, and once they find a way to use it, they’ll stick to it. Many people, for example, type URLs into the Google search bar instead of the browser’s address bar.