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نحو جيل جديد من العقارات الذكية.. “بروبتيك نيوجين” تطلق النسخة الثانية من مؤتمر “Neo Gen” لتعزيز التحول الرقمي والتكنولوجيا المالية – الع أعلنت شركة "بروبتيك نيوجين" (PropTech NeoGen) المتخصصة في تنظيم المؤتمرات، عن إطلاق النسخة الثانية من مؤتمرها الرائد "نيو جين" (Neo Gen)، والذي يرسخ مكانته كأول

Artificial Intelligence
The New Sovereign Engine for Real Estate Investment

By Ashraf Gaber
Editor-in-Chief, TECHz Magazine

In the corridors of the real estate industry, Artificial Intelligence is no longer a technical luxury; it has become the latent force reshaping the very concepts of profitability and risk management in one of the world’s most change-resistant sectors.

What we are witnessing today is a radical transformation where real estate is shifting from being a "fixed asset" to a "smart asset" driven by data.

This vision is clearly embodied by the PropTech - NeoGen conference, which has evolved from a mere showcase of solutions into a strategic platform where decision-makers calibrate the compass of real estate investment for the digital age, reaffirming that the future belongs to those capable of harnessing technology to drive urban and economic growth.