WSI Digital Partner

Did you know?

By 2017, more Egyptians users will access the Internet through mobile devices than through PCs/wireline devices

Although this Australian campaign is from 2012 and has won multiple awards at Cannes Lions 2013, it continued to win in the award shows in the second half of 2013 as well. This is by far the most successful digital campaign of the year 2013.

In addition to viral success, this campaign also had outstanding results - 21% reduction in accidents and deaths.

The creator of the campaign, John Mescall from McCann Worldgroup explains the success of the campaign:

"Young people don´t share advertising - they share stories and entertainment."

Enjoy this piece of brilliance: http://youtu.be/IJNR2EpS0jw

Dumb Ways to Die Get the new free iPhone / iPad game! Now the lives of those adorably dumb characters are in your hands: https://itunes.apple.com/app/dumb-ways-to-die/id63993...