Influence Communications

Ownership hits differently when it comes with a system.
Mention built the narrative to show what Connect Homes really offers: the chance to run your own real estate business as a franchise partner with full tools, full support, and full confidence.
This isn’t a dream. It’s a playbook.
Mention
Islam Fawzy

When a visionary project like Shark Tank Business Park is born — the first of its kind globally — Influence Group is always the one to make it the talk of the town on the local, regional, and international levels!

As Madinet Masr, in collaboration with Sony Pictures Entertainment, IMP, and Shark Tank, launched a bold, one-of-a-kind business destination in Cairo, Influence Group proudly took on the role of igniting global and regional media momentum, turning this local milestone into a global headline.

As Robert Herjavec stated, “Launching the first of its kind in the world, Shark Tank Business Park gives global entrepreneurs and investors a community like home. I can’t believe no one has done this before — and I believe you’ll see this replicated all over the world. You can’t keep a great idea down.”

We at Influence Group are proud to have spearheaded the international and regional media coverage for the launch of Shark Tank Business Park by Madinet Masrr, in collaboration with Sony, IMP, and ievents.
As Robert Herjavec stated, “Launching the first of its kind in the world, Shark Tank Business Park gives global entrepreneurs and investors a community like home. I can’t believe no one has done this before — and I believe you’ll see this replicated all over the world. You can’t keep a great idea down.”
From major digital platforms to high-caliber local, regional, and international media outlets, this launch was not just well-attended; it became the region’s boldest business event, drawing over 900 distinguished guests, including:

* Robert Herjavec – Shark Tank US star & CEO, Cyderes
* Arch Dyson – Senior Production Consultant, Sony Pictures Entertainment
* Abdallah Sallam – President & CEO, Madinet Masr
* Ahmed Tarek Khalil – Founder & CEO, Allianz Middle East
* Ahmed El Sewedy – CEO, Elsewedy Electric Group
* Mohamed Farouk – Chairman & CEO, Mobica
* Ayman Abbas – CEO, ADES International Holding
* Amr Mansi – Co-founder, IMP & CEO, ievents

Shark Tank Business Park is the first of its kind worldwide.
From major digital platforms to high-caliber local, regional, and international media outlets — this launch was not just well-attended; it became the region’s boldest business event, drawing over 900 distinguished guests, including: hat foster collaboration, creativity, and well-being.

Spanning 20 acres and 16 buildings, the first phase will be delivered by 2029 with an investment exceeding EGP 47 billion.

Through powerful media orchestration and unmatched regional insight, Influence Group helped place Egypt at the center of global conversations around entrepreneurship, innovation, and future-forward investment.
Inspired by the success of the Shark Tank format, the development reimagines the future of business spaces, offering a fully integrated ecosystem with rooftop terraces, gaming pods, lush brainstorming gardens, and coworking hubs that foster collaboration, creativity, and well-being.
Proud to lead the narrative — and to always be the name behind the noise.

A remarkable evening celebrating Swiss-Egyptian collaboration.

Influence Group was honored to attend the SwissCham Gala Dinner in Cairo—an event that brought together key figures from Egypt’s political, diplomatic, and business communities. Our subsidiary, IPA (Influence Public Affairs), proudly serves as SwissCham’s strategic partner for public affairs, and we were pleased to witness the growing impact of this partnership in action.

The evening was graced by esteemed leaders, including H.E. Amr Moussa, H.E. Dr. Rania Al-Mashat, Minister of Planning and International Cooperation, H.E. Lieutenant General Mohamed Abbas Helmy, Minister of Civil Aviation, and H.E. Mohamed El Shiny Minister of Public Business Sector, among many other distinguished guests. Their presence reflected the importance of dialogue and engagement in shaping the future of bilateral cooperation.

We extend our sincere appreciation to SwissCham for the kind invitation and their continued trust. We look forward to building on this strong foundation and advancing our shared goals in the years ahead.

Money Fellows raises $13 million to expand financial inclusion and redefine digital finance in Africa.

At Influence Communications, we are proud to be part of this strategic milestone for our client Money Fellows, Africa’s leading fintech platform, as they secure $13 million in new funding—bringing their total investment to over $60 million.

This isn’t just a funding round. It’s a business signal of scale, credibility, and long-term impact.

With over 8.5 million users and 350+ regional partners, Money Fellows continues to modernize traditional savings systems by offering a secure and scalable digital alternative. The capital will drive their expansion into key regional markets—including Morocco—and enhance their already transformative platform.

At Influence Communications, we are proud to be part of this strategic milestone for our client Money Fellows, Africa’s leading fintech platform, as they secure $13 million in new funding, bringing their total investment to over $60 million.ng access to savings, credit, and investment tools.