Modern Touch
Modern Touch has over 40 years of experience in corporate events management & artist management.
Event tip of the day
Always set music expectations early.
Music expectations
Picture this: you’ve booked a gypsy band, amazing guitars, raw vocals, the real deal.
Then the client asks for a song from Donna Summer or Gloria Estefan, or J.Lo.
Did you book the wrong band ?
Or just forget to clarify what they actually play ?
The lesson: always set expectations upfront.
It saves you (and your client) from awkward surprises.
Event Tip Of The Day
work you’ve put in guests only remember the bad sound.
Right sound in the right place Not all events need the same sound setup.
Conferences → clear voice + full stage coverage (fill speakers help).
Product launches → indoor vs. outdoor makes a huge difference.
Social events/DJs → balance is everything.
Always consult your sound technician.
Poor audio can erase all the hard.
Event tip of the day
Good sound keeps guests dancing instead of complaining.
Good sound VS Bad sound
Great music + poor sound setup = frustrated guests.
It’s not always about volume it’s about balance.
Too loud in one corner, too soft in another ? People get annoyed and leave early.
The fix: hire a pro who knows how to distribute sound properly, respect equipment limits, and keep the music clear and pleasant.
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Address
2 Taha Hussein Street, Zamalek. 8th Floor
Cairo
Opening Hours
| Monday | 10am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 10am - 5pm |
| Sunday | 10am - 5pm |