18.213 Cairo

BRAND STORY BITE #12

HOW CAN BRAND STORYTELLING BECOME MICRO EXPERIENCES?

We all have to agree with a basic fact.

Brands are part of a very NOISY WORLD.

Consumers are on info overload just by glancing at their phone.

Notifications Notifications Notifications

So, how can you become MEMORABLE?

2023 is all about the "attention economy" and how much headspace you can attract for your brand.

ROE + ROS = MEMORABILITY ( I came up with the formula)

Return on Experience + Return on Story is what people will remember because it's about how you make them FEEL not only what you SELL.

At 18.213, prospective clients are welcomed with 2 distinct "story moments" during a meeting.

Warm, homemade chocolate chip cookies
The aroma of a distinct scent of vanilla and cinnamon.

These are not random, but incredibly INTENTIONAL.

LESSON:

Do you have an intentional customer experience for your brand?

EXERCISE:

Unpack your customer journey, track all the touch points your client has with your brand experience and turn them into "story moments".