Cairo Ad School

Strategic Planner at Tarek Nour Advertising / Brand Consultant
Israa embarked on her professional journey over two decades ago, building her expertise in brand and communication strategy across both the client and agency landscapes. Her career has taken her through various markets, including Sudan, the UAE, and Egypt, with a significant focus on the competitive telecom industry.

Currently, Israa holds the position of Strategic Planner at Tarek Nour Advertising, where she continues to apply her deep knowledge in crafting brand stories.

Driven by an unwavering curiosity and a commitment to delivering truth, Israa’s approach ensures that every strategic decision contributes to meaningful and impactful storytelling.

Brand & Communication Strategist

The Missing Voice in Advertising”

Advertising today is full of creative ideas, formats, and executions.
But the one thing that makes it work—the voice of the customer—is often missing.

Account planning was built to bring that voice into the room.
To bridge research and creativity.
To make sure we’re not just saying things… but saying the right things to the right people.

Looking forward to unpacking this at the Monster Talk.
If you care about strategy, insight, and building work that actually landsthis one’s for you

The Talk will be on Saturday, 9May, @3:00 PM. As usual it's a must to attend for CAS Students and Alumni no confirmation needed.
If you would like to join us please send us an email with your name & job role and wait for the confirmation email [email protected]

APPLY NOW — Limited spots left.

Whether you’re looking for a full diploma or a focused course, Cairo Ad School gives you the chance to learn advertising the real way… by DOING.

Start your journey, work hand in hand with industry experts, and build real experience — not just theory.

Programs starting soon.
For full details (content, payment plans & installments), check the link in bio or contact us to help you choose the program that fits you best.

– 6 months installments with CIB Credit Card
– 15% OFF for undergraduates & fresh graduates (up to 2 years)

Apply Now and start your creative journey.

For the first time, our Development Session is open to everyone — not just CAS students.
This Saturday April 18th, join Yasser Ghoneim for a deep dive into how AI is reshaping the way creatives approach a brief.

In “Cracking a Brief with AI,” Yasser breaks down what to trust, what to question, and how to keep the human touch at the center of your ideas — even in an AI‑driven world.

This isn’t a session about using tools.
It’s a session about thinking using them.

🗓 Saturday, 18 April
⏰ 3:00 PM
📍 Cairo Ad School

Come ready.
Come prepared.
Bring your questions — we’re diving deep

If you would like to join us, please send us an email with your name & job role, and wait for the confirmation email
[email protected]

genius!
Unleash your inner creative
If one of these jobs is your role then those programs are for you!! Join our programs and become the ultimate agency key player.

Gain new skills, boost your creativity, and be part of the busybee team.