Etegah

Throwback to ’ campaign.

For ’ campaign, the content was built around movement, music, and expressive performances. From choreographed dance moments to playful, spontaneous interactions, each piece of content highlighted the product’s stretch and texture in a bold, visual way.

Supported by an original, in-house produced track, the content came together as a dynamic content series built on performance, interaction, and visual rhythm.

Behind the ’ campaign stands our core creative team:

Director:
DOP: Abdul Hak
Executive Producer: Ahmed El Nagdy
Head of Production & PR: Muhra Medhat
Producer: Youssef Ghoneim
Account Manager: Adham Hesham
Art Director: Anan Fathi
Stylist: Mariam Galal
Music Producer: Hesham Watany
VFX: John Shehata

Proud of the impact from our latest campaign with , where thoughtful creator selection and authentic storytelling helped the message connect in a genuine way across platforms.

Watch the full campaign on Vimeo:
https://lnkd.in/dW8MrB6V