Wild Limits

Why did Instagram change its logo?

While the logo change was highly noticeable, for many Instagram users, a less obvious yet far bigger and more controversial change is under way.

On March 15th, Instagram announced that it would eventually be changing people's feeds and no longer displaying images chronologically but rather in accordance with some proprietary algorithm. Instagram claimed that such a change would benefit users, because they miss about 70 percent of images in their feeds, according to the firm's calculations. A change ensuring that people see the images they are most likely to appreciate, seems, at least at first glance, to be quite positive.

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