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27/10/2020
WHAT IS MAILCHIMP?
Mailchimp is a popular marketing platform known for its email lists. They allow you to create different email lists (called “audiences”) so you can diversify your marketing tactics. They also have a great opt-in form creator that you can use on your site. When using a Mailchimp opt-in form, entries will automatically be added directly to your Mailchimp email list. Then, when you want to send a communication, you can use Mailchimp’s email tools to build and send an email to those who have opted in.
One of the best things about using Mailchimp is that people are added automatically when they sign up. That means no extra work on your end. You can set it up, then leave it be. The only time you’ll have to interact with the list is when you’re sending out new communications!
Excited for your new opt-in form? Great! We’ll be walking you through the exact set up steps in the next section.
27/10/2020
WordPress and SEO
WHAT IS SEO?
SEO stands for Search Engine Optimization and it’s what determines where your site ranks in search results. If you want your website to excel and attract more visitors, then SEO is a must.
SEO isn’t just one thing, though. There are many aspects of SEO that can help (or hinder) your site in the search rankings.
OPTIMIZING YOUR WORDPRESS FOR SEO
We’ll be going over some things you can do to boost your SEO. Some of our recommendations can be applied to all sites, while others are specifically designed for WordPress. Some of these tips will have more impact on your SEO than others, but all of them have the potential to boost your SEO in some way.
27/10/2020
WHAT IS A WEBSITE BUILDER?
A website builder is a user-friendly tool created to build a website using drag-and-drop technology. Drag-and-drop technology is built on a graphical interface. The interface relies on “dragging” what you need from one side of the screen and “dropping” it where you want it on your website. The drag-and-drop builder is a WYSIWYG (what you see is what you get) visual building tool showing you what you’ve done as you build.
26/10/2020
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