Pstyled

✨IN PURSUIT OF THE PARTY✨
Hosted by ALMA and Yasmina Nessim
Wednesday, 20th May 2026 @ 6:00PM

What we wear is often misunderstood and wildly underrated.

Think of the dress that made evenings magical.
Or the coat that carried you through storms, physical and otherwise.
The necklace that you wear like a crown.
Or the scent that transports and teleports you, heart and soul.

To celebrate the launch of The Pursuit of the Power-Suit, ALMA and Yasmina Nessim invite you to an evening exploring the emotional lives of the objects we surround ourselves with, and the quiet psychology behind why we choose them.

For one night only, a collective of designers, makers, and creatives from the fashion industry and beyond have been invited to interpret the themes of fashion psychology through their own craft. Through scent, texture, tableware, furniture, textiles, jewellery, food, and atmosphere, each piece invites you on the pursuit; however it speaks to you.

The location remains undisclosed for now.
Somewhere in Maadi, behind a door the city has not yet walked through.

Seats are intentionally limited and available via reservation only through ALMA (link in bio) 🔗 Come alone, or with someone whose style you’ve always admired.

Dress code: Your Power-Suit ⭐️

I moved to London in 2011, and without even realising it, I found my armour. Interviews, presentations, big moments — I always reached for . The cut, the fit, the colours, but really, it was the feeling. Confidence. Clarity. Power. It became my quiet ritual for showing up as the woman I was still becoming.

Fast forward to today. And I’m standing inside Theory’s Battersea Power Station store, speaking about fashion psychology, sharing my book, in a room full of people who believe in the power of clothing just as much as I always did.

Full. Circle 🔃

18-year-old me wouldn’t believe it.
But she’d recognise the feeling instantly. I guess in Theory, I’ve always been On The Pursuit 🥲🤍

In times like these, when pain and uncertainty fill my feed and my heart, the only thing I find myself gravitating towards are my local garments. Pieces that help me feel closer to my community, to my propel, to the world around me. And there is no other brand that brings me more joy than 🤍 through design and storytelling I feel connected to my most authentically Egyptian self, and the community around me.

Grab your local garment and pstyle it for you and your loved ones. And feel free to share, we all need all the inspo we can get c:

London, it’s finally happening!

Join me for an intimate evening at Theory Battersea Power Station as we explore The Pursuit of the Power-Suit — where psychology meets personal style, and getting dressed becomes something far more powerful than just putting on clothes. All with the help of Theory’s glorious new Evergreen Collection 🤍

We’ll talk about why what you wear shapes how you think, feel, and move through the world — and how style can become a tool for clarity, confidence, and self-expression.

After the talk, stay for drinks, conversation, and a private shopping evening with an exclusive one-night-only discount at Theory.

📆Tuesday 17 March 6–8pm
📍Theory, Battersea Power Station
21 Ground Floor, Turbine Hall A, SW11 8BU

Places are limited, so reserve your spot via the Eventbrite link in my bio.
Come curious. Leave inspired. And maybe with a very good jacket ✨