Tenkai

The Rise of Performance Marketing

Digital marketing is expected to shift away from engagement as a measure of success toward performance-based pay, as social media platforms become less effective at driving sales.

Many companies are already turning to performance marketing networks (PMNs) that buy media on behalf of clients, aiming for conversions rather than impressions.

Is the "Age of the Influencer" Over?

With engagement down more than 20% on average, some marketers are wondering whether the massive investment made in influencers has really paid off 🤷‍♂️

As consumers gravitate towards smaller, more relatable creators, brands are also choosing to work with "micro-influencers" who have fewer followers, but also cost less 🤑

How to Use Shareable Assets

Shareable assets are a form of content meant to generate brand awareness and social engagement 📲

Using these materials can generate SEO-boosting backlinks, establish noteriety in your industry, and offer useful information to your target clients, all of which ultimately drives more traffic to your site 👌