Comms Together

“What is ‘Growth Hacking’ really?”

What is “Growth Hacking” really? There is a lot of buzz around the new term "Growth Hacking", and many companies I know or have met recently are looking …

Rethinking the B2B Buyer's Journey Rethinking the B2B Buyer's Journey Technology is transforming the B2B buyer’s journey. The new “Rethink the B2B Buyer’s Journey” ebook, based on extensive LinkedIn research, reveals how marketers can leverage the latest technological advances by rethinking the buying team, content marketing, and sal…

Brand Management is the Enemy of Social by Truly Social with Tara

Brand Management is the Enemy of Social - Truly Social Back in the day - that is, before the web - branding was a very important part of marketing. In order to appeal to a broad audience, you needed to create a r...

"L'univers dels mitjans es mou al ritme del canvi tecnològic" Nielsen

www.nielsen.com/us/en/insights/news/2016/forces-of-nature-the-media-universe-moves-at-the-pace-of-technological-change.html

"This new communications planning will sit at the heart of campaign strategy, since the challenge of delivering value to the audience cuts right across both the conception of the creative idea and the design of the communications plan."
www.nakedcomms.com

Marketing Communications, Advertising, Planning - The Future! Communications planning, or connections planning, is it a discipline in crisis. Before explaining why - let’s revisit where it came from.