Morpheon

🎯 Project – Pitch Ninja | illustration process explained

This one started with a challenge: create a character that works as a logo, represents the brand, and becomes the visual anchor of a gamified music app.

We explored, simplified, reduced.
The result: a bold, minimal ninja that’s easy to recognise.

Once the identity was defined, we extended the universe:

🎮 avatars, trophies, medals, coins, badges
🌍 unique environments for each game
📚 illustrations to explain features, guide users, and support onboarding

A full visual system — consistent, intuitive, and rooted in music and gameplay.

Art direction: Juan Eloy Hernández
Illustrations: Matias Iribarren

📌 www.pitchninja.app

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