SonoSuite

Yesterday, we had the pleasure of joining Music Biz Passport for a great conversation about the power of Sertanejo and the opportunities shaping Brazil's music market.

Our CCO, Henriette Heimdal, joined Caio Coelho from Paralogy and Lilian from MeetMargo to discuss why Brazil continues to attract global attention and how understanding local culture, business models, and partnerships is key to success in the market.

From the influence of Sertanejo to the growing role of international collaborations, the discussion highlighted just how dynamic and unique the Brazilian music ecosystem is.

A big thank you to the Music Business Association for having us, and to Caio and Lilian for such an insightful conversation 🎶🇧🇷

Independent music has the momentum, but scaling it globally is a whole different beast for labels and distributors.

We just got back from Primavera Pro '26, where the conversations centered around a tough operational reality. Streaming fraud and AI are moving faster than legacy infrastructure, major acquisitions are shifting market dynamics, and rights management remains hyper-local even on global platforms like TikTok or YouTube.

We’ve summarized the core trends and discussions that are currently shaping our roadmap in this carousel. Swipe through to unpack it!

Which of these infrastructure bottlenecks is hitting your catalog or business the hardest right now? Leave your thoughts in the comments 👇