Digi-bites

(English below) La página de aterrizaje o landing page, es el lugar al que llevas a los usuarios que hacen click en tu anuncio. En muchos casos se crean páginas específicas para cada campaña, que tengan el contenido preciso y más relevante para convertir y retener el tráfico que consigas a través de dicha campaña. De nada sirve invertir miles de euros en campañas que van a llevar tráfico a tu web, si luego estos usuarios encuentran mensajes contradictorios, llegan a un lugar en el que no pueden realizar una acción de conversión o se encuentran una página que no carga.

RECUERDA! Asegúrate de que no solo tu audiencia es la idónea y el anuncio es atractivo, revisa todo el viaje de usuario, no vaya a ser que el aterrizaje en tu web sea un desastre.

The landing page is the place where you take users after they click on your ad. Sometimes you might want to create a specific landing page for your campaign, as it's the best way to make sure the content is the most precise and relevant to the campaign. It wouldn't make sense to invest thousands of euros in your campaign if when they arrive to the page they find confusing content, or no call-to-action, or the page is loading very slowly.

REMEMBER! Make sure that, not only your audience is the right one and your ad is atractive, also review the full user journey, to avoid a bad the landing

Foto de Noah Näf

The future of remote work is here and is moving forward. Many companies are working to make the experience better, more efficient, and friendlier. Several projects are making remote networking a reality, management seamless, and tools to reduce meeting hours.

The first thing companies are improving is the ability to network. Collaborating with people OUTSIDE OF THE TEAM we work is something we are lacking. Attending conferences without the need to travel all over the world would be great to reduce CO2 emissions. Here are some projects which are trying to close the gap.

>> Remote networking projects



Another thing which can improve a lot is reducing meeting time and automating daily decisions. Here are some projects working on making our work collaborations more efficient.

>> AI management projects

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Soon will see VR conferencing become the new videoconferencing, and general VR level up our remote experience to a whole new level.

>> Virtual reality projects on development
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Special thanks for sharing amazing tools and great insights .momirov

We are looking forward to sharing a happy hour virtual event soon
🍻

Freelances are profesional experts ready to fight for right causes at a fair price.

The first time the word freelance was used it described mercenary soldiers. In the early 1800s Sir Walter Scott's Ivanhoe referred to his paid army as free lancers.

"I offered Richard the service of my Free Lances, and he refused them—I will lead them to Hull, seize on shipping, and embark for Flanders; thanks to the bustling times, a man of action will always find employment." — Sir Walter Scott

Meaning comes from relating to identity and empathizing with intention. This triggers our emotions, and drives our behavior.

We can benefit from archetype theory to relate with our audience and generate engaging narratives. Choose one from this list (or a combination of 3 maximum) to define your identity and intention 😎

There are 12 archetypes:
* the ruler
* the Creator
* the Innocence
* the teacher
* the Discoverer
* the magician
* the Rebel
* the hero
* the clown
* the Ordinary Man or Woman
* the lover
* the Caregiver

To learn more about archetypes read our post "What famous person is your brand"


What is your brands archetype(s)?
Share in the comments 👇

Luck is very important,
talent is crucial,
but
the commitment to doing more,
learning more,
creating more,
writing more,
reading more,
discovering more,
searching more,
making more,
understanding more,
helping more; is the actual game.

“Mejor bien hecho que bien dicho” The best advice ever.

Remember the fastest way to grow is to learn and the fastest way to learn is to try.

Gracias 😎