Alfred

Think about 100 projects. Sounds insane, right?
Now picture 100 booths, 100 events, 100 brand activations, 100 budgets, 100 clients, and at least 100 “situations” that definitely weren’t in the briefing.
Now double that… and add a little more.
That’s where we’re at.
The best part?
We’re nowhere near tired of it.

Formula 1 Lands in Madrid, and Williams Is Gearing Up to Crash the Party (In a Good Way).

Mark your calendars and iron your racing gloves: from September 2026, Madrid stops being just the city of tapas and vermuth to become the center of the Formula 1 universe. F1 is coming to town. And it’s not just another urban GP. This is Madring, a futuristic mix of race track and architectural fever dream built around IFEMA and Valdebebas.

Madring is Madrid’s new circuit; a 5.47 km Frankenstein of racing glory: part street circuit, part permanent track, part underground lair. With 22 corners, banked curves, tunnels, indoor paddocks and probably a few AC/DC soundchecks in the background.

The Spanish GP is moving here with a ten-year contract and big ambitions… continue reading in the link on our bio. 🗞️