Barceló Estudio

Diseño de packaging para línea de chocolates bean to bar. Concepto a través de la historia con origen en el nombre científico del cacao; Theobroma. El cacao es una fruta de origen tropical que proviene del árbol del cacao, cuyo nombre científico es Theobroma cacao que en griego significa “El alimento de los dioses”

Los dioses griegos como protagonistas para explicar el carácter de cada chocolate y ornamentar cada tableta en un contexto original e histórico.

El resultado de esta propuesta es un diseño atemporal, flexible, llamativo, moderno con toque original y creativo. Se trata de transportar al consumidor a través de una historia visual conceptual y atraer su atención por la curiosidad y la estética acurada.
Chocolates inspired by the food of the gods. The bean-to-bar chocolate line features a packaging design that is inspired by the history of the cocoa bean and its scientific name, Theobroma, which in Greek means 'food of the gods.' The cocoa fruit originates from the tropical regions and is derived from the cocoa tree, scientifically known as Theobroma cacao.

The chocolate bars are adorned with Greek gods that serve as the protagonists, each representing the unique character of the chocolate in an original and historical context. The design is crafted to be timeless, flexible, and modern, with a touch of originality and creativity that captivates the consumer's attention. The aim is to engage the consumer through a conceptual visual story that is both exquisite and captivating.

Seguimos entusiasmados diseñando. En breve tendremos más proyectos ¡Cuántas alegrías nos ha dado nuestro proyecto de conservas!

r new album.
Concept through the idea of resurgence, transition, process, passing from one state to another, flowing from the past to the present and the evolution of rebirth. What happens after a Solar Eclipse? A ray of light, positive and optimistic. Light that is the soul of music and all that surrounds and accompanies it. A story of overcoming, of extracting light in the midst of a dark infinity. The final symbol preserves the logo's own character and adds value by metaphorically generating an infinity in the central part, with a vertical reflection of the &. Contrast with darkness black, powerful color and shapes that desappear. Semispheres that represent the subsequent process of an eclipse. They are elements that evolve forward and backward. Looking into the future with a present perspective of the past