Scott McBride

A client said something to me I haven't stopped thinking about.

We'd been working together for about a year.

I asked where he'd seen the most growth.

He paused.

And then he said: "I don't have to sell anything anymore. I'm letting them do the selling."

That's one sentence. But it took a year to get there.

Not working on his pitch. Not his close rate. Not his process.

The way he shows up in the room.

What he brings in before he opens his mouth.

When that changes, the client feels it before they can explain it.

They lean in differently. They answer differently. They refer differently.

That's the work I do.

Most advisors who come to me want someone to tell them what to do. And I get it.

But if the inside doesn't change, nothing outside holds. What's one thing you've changed about how you show up that quietly changed everything else?

I've never met a leader who lacked good ideas.

Thirty years in, they always have the goal. They can name what needs to change. They've thought through the options.

What they're almost always missing is the willpower.

The GROW model is four steps.

Most leaders nail three of them.

The fourth one is where almost everyone stalls. Specific action. Specific date. Specific person holding them accountable.

I've sat with leaders who've had the same goal three years in a row. Same goal. Every single year.

The goal was never the problem.

A plan without a date isn't a plan. It's a wish.

The GROW template is free. Link in my bio.