Edusmm

EduSMM's Influencer Marketing Campaign for OPIT: Unlocking Opportunities in Education and Technology

Background:
EduSMM recently collaborated with OPIT, an institution offering fully online degrees in Computer Science at an affordable price. Boasting a distinguished Rector, the former Minister of Education of Italy, and an array of international professors from top universities, OPIT stands in the line of higher ed game changers.

Campaign Strategy:
EduSMM meticulously curated a campaign strategy for OPIT, selecting influencers with a robust presence in the education and IT sectors, catering to the target demographic. Influencers were tasked with creating compelling content tailored to resonate with followers seeking quality education opportunities in IT. The campaign's focal point was a visually appealing and user-friendly lead form on the client's website, presented in English.

Results:
The campaign executed by EduSMM for OPIT unfolded in two phases, in July and September 2023, and delivered impressive results. In July, the campaign reached 70,000 individuals, attracting 700 visits to the landing page from influential bloggers spanning Spain, Slovakia, Slovenia, Poland, and Italy.

In September, the campaign extended its impact, reaching 86,000 people and garnering 700 visits to the landing page from bloggers across three countries. The success metrics underscored the campaign's resonance with the target demographic.

Lessons Learned:
EduSMM's influencer marketing campaign for OPIT highlighted several key takeaways.
The strategic selection of influencers aligned with the target demographic played a pivotal role in the campaign's success. The influencers' ability to effectively communicate the unique value proposition of OPIT's programs was integral. Additionally, the well-designed lead form, featuring clear calls to action and enticing incentives, emerged as a crucial element in driving user engagement and lead generation.

The success of the campaign underscores the potency of influencer marketing in education, emphasizing the importance of thoughtful influencer selection and the provision of valuable incentives.

EduSMM's strategic approach not only generated substantial leads for OPIT's Bachelor and Master programs but also showcased the institution to a diverse audience across Europe.

Choosing the right influencer for your campaign

For the advertisement to be effective one of the clue steps is to choose the right influencer, and we have some advice to facilitate your choice.

The number of followers may play a trick with you as it may seem as the most obvious sign of an influencer's success. However, don't let it mislead you. Instead of optimizing the blog a lot of influencers prefer to get new followers using special apps. These accounts are not real and thus the feedback of your campaign will not respond to your expectations. Instead, you may try to analyze the profile yourself — just have a look at comments, if this section is full of emoji and the same simple phrases, this should make you think that the account is not the best choice for a product placement. Likes, reactions and interaction — these are things to pay attention to.

After analyzing the followers' reactions that's time to understand if the theme of the blog fits your product. Promoting an educational project with an influencer who has only photos and no captions will not lead to a good result. On the contrary, if the blog is full of texts of various thematic areas this will mean that the audience uses social networks not only to glare at amateur photos, but also to learn something new. You may also analyze briefly the profile photos — countless selfies and mirror pictures are not likely to capture the interested audience's attention. But landscapes, aesthetic photos and pictures taken at different events — that's where you will find the target group.

At last, listen to your inner voice and try to understand what type of person you see promoting your product? Probably, that will be a hard-working student or just an everyday life influencer telling his/her followers what their everyday routine is like. Here there are no rules neither tactics to choose — the only way to find the right influencer is to imagine him or her in your head.

Deciding which exactly social media platform to use for your campaign may turn out to be another challenging issue. Today the most successful apps are Instagram, Youtube and Tiktok. Here millions of young people come to learn something new, to spend their free time and to share what has happened in their lives.

Opting for Instagram will be a better choice if you don't see your advertisement in a form of a video. Posting a good-quality photo and writing a detailled description is enough to capture the audience's attention. You may also choose the stories format if you're willing to bring the influencer to place or to ask him/her to speak in the conventional way to ensure more credence.

If you have your own video materials (this may be simply your presentation video) and you feel like you want your project to be shown in a less colloquial way, Youtube becomes a perfect choice for you. Youtube influencers tend to make the advertisement longer, usually, it lasts at least for a minute. Plus, experienced in assembling videos, they may insert fragments from your invitation video, photos, notes and thus make your advertisement look like a contemporary art museum performance. Without being constanly cut by a 15-seconds limit on Instagram stories, Youtube influencers will supply the audience with every little thing you would like the followers to learn about your project.

TikTok being massively popular among youngsters between 13 and 20 years old it may become a perfect place to tell little future students where to go after they have finished school and where to get some additional knowledge. However, for not to pass unnoticed you should be ready to fit in the frames of funny, rapid and colourful tiktoks. For an educational project that doesn't seem to be easy to pull off but if you succeed, millions of eyes interested in everything in this huge world will learn about you. Who knows how this tiktok will change their future?