Genet Collection
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Founded in 1992 by Genet Kebede. Made by women, for women. Handmade fashion from Ethiopia.
02/02/2026
The color of calm. The feel of warmth.
Our latest scarves are hand-woven for winter days and elevated looks.
18/12/2025
Congratulations to the beautiful Menna on becoming a doctor!
We were honored to style her for her graduation.
Wishing you nothing but success in this next chapter. đź©·
Click here to claim your Sponsored Listing.
PARADISE FASHION, Inspired by the love for our traditional hand weaving
Paradise Fashion was established by Genet (Mimi) Kebede in the heart of Addis Ababa, Ethiopia, making contemporary Ethiopian Fashion wear with traditional hand woven cloth.
Genet is a pioneer in Ethiopian Fashion. She created her own label, Paradise Fashion, in 1992 after studying fashion design and garment construction in Italy and Argentina. Genet’s love of fashion started at school insewing class. Paradise Fashion took its name from the English translation of the owner’s name, Genet.
Designed to bring out the best from traditional hand woven fabrics, Paradise Fashion has delighted many couture lovers. Genet’s creations have become must have wardrobe item. Free flowing lines, slits, low necks and body embracing cloths offer a real tribute to women. Genet has perfected the art of merging traditional Ethiopian with modern techniques and trends.
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Addis Ababa
Opening Hours
| Monday | 09:00 - 17:30 |
| Tuesday | 09:00 - 17:30 |
| Wednesday | 09:00 - 17:30 |
| Thursday | 09:00 - 17:30 |
| Friday | 09:00 - 17:30 |
| Saturday | 09:00 - 13:00 |
