N2

This year Karhu’s annual responsibility campaign focused on water safety. We created a classic print advertisement for the front page of Helsingin Sanomat during Midsummer week.

To achieve the most authentic result possible, the bear footprints were 3D-printed and pressed into the sand. That’s craftsmanship.
Happy Midsummer — stay safe.

Client: Karhu, Sinebrychoff
Photographer: Aleksi Koskinen
Gaffer: Samuel Valkola
Equipment: Valofirma
Retouch: Flc

AD: Veikko Heikkilä
Copywriter: Nelli Nyman
Creative Director: Laura Tohtua
Client Lead: Daniela Nordberg