Hypend

⚡️🚗 Continuing our adventures from earlier this year with the Polestar 4, our friends at Polestar were kind enough to lend the car for us for a few days earlier this month to visit our favorite spots around Helsinki.

From early morning tennis sessions to prepping for our Winter Popup Sale, our day with Polestar 4 truly showed how seamlessly this electric powerhouse integrates into the Helsinki lifestyle. Whether you’re a tech enthusiast, a car lover, or just curious about how the future feels behind the wheel, our latest editorial is packed with juicy details.

Make sure to head over to Hypend.com (link below 🔗) for the full story and video! 🌍💨

A Day with Polestar 4: Navigating the Streets of Helsinki with Team Hypend | Magazine | HYPEND | Curating Streetwear Culture From early morning tennis sessions to prepping for our Winter Popup Sale, our day with Polestar 4 exemplified how seamlessly this electric powerhouse integrates into the trendy Helsinki lifestyle.

About 30 years ago, in the year 1995, the 20-something-year-old brothers Jaakko Rytsölä and Antti Rytsölä founded the Saunalahti and Jippii internet-company. Jippii Group Oy was listed to the Helsinki Stock Exchange only 5 years later, in 2000, making the Rytsölä brothers IT-millionaires.

Their success, luxurious lifestyles, and the matching Lamborghini Diablos they bought for 900,000€ brought a lot of fame and media interviews in Finland - even the singer Frederik made a song about their shopping sprees called “Rytsölät Baanalla.”

However, as was the case with a lot of early internet companies when the dot-com bubble bursted between 2001 and 2002, the Jippii Group Oy’s value crashed down 90% in August 2001, and the brothers lost everything. Jaakko Rytsölä has said publicly that he lost over 8,5million euros over a single night and, at all time high, the value of his Jippii Group Oy stocks was around 15million euros.

In March 2003, Jaakko was found financially broke and unable to pay his 1.3 million debt to the Finnish government and was sentenced to one year and six months probation for gross dishonesty of the debtor in the Helsinki district court.

Link in the comments: The Finnish eyewear designer Vincent Catani just released his newest collection titled Collection ID.

From sleek and sophisticated frames to bold and avant-garde shapes, the Collection ID caters to diverse tastes while maintaining an unmistakable Vincent Catani aesthetic. To accompany the launch, Catani collaborated with renowned photographer Ville Mäkäräinen to create a captivating lookbook. Through Mäkäräinen's lens, the essence of the Collection ID comes to life, capturing the interplay of light and shadow, form and function. The lookbook offers a glimpse into the world of Vincent Catani, where style, artistry, and impeccable craftsmanship converge.

Vincent Catani's journey from Finland to Copenhagen, and his collaboration with the finest eyewear craftsmen in Japan, exemplify his dedication to creating eyewear that transcends trends and becomes timeless.

🔦 Click the link in the comments for the full lookbook and story.