WRKS Agency

To celebrate the Authentic, we didn’t just build spaces.

We built experiences across and .

A retail pop-up designed with precision and materiality.
A live activation driven by community, art and music.

With , & friends, and Jazz Band, the project extended beyond retail into culture.

Design, production, curation by WRKS.

Paris Fashion Week is not about filling space.
It’s about controlling perception.

For the challenge was simple:
exist clearly inside a shared environment.

Our answer: a minimal, structured system built for readability, circulation and product focus.

Every line, every volume, every decision serves one thing: visibility.

This is how we approach space at WRKS.

What does 60 years of the Vans Authentic look like in real life?

Art.
Music.
Community.

Tomorrow inside the Youth Club, we’re bringing together a lineup of creators to celebrate the legacy of the Authentic by

• hosting a live art workshop with 150 numbered pieces available on the spot
• & friends setting the tone throughout the day
• Live Jazz Band closing the celebration with a live performance

A timeless stage designed and produced by WRKS, built to let the culture speak.

Come by.
Celebrate the Authentic where it belongs: in the real world

When showrooms stop looking like retail,
they start feeling like culture.
For we transformed a raw art gallery into a 600 sqm immersive world during Paris Fashion Week.
From strategy to concept, from design to build.
A global project developed with our sister agency
This is how we think physical brand experiences.

Sometimes it’s not about designing spaces.
It’s about creating moments people actually want to be part of.
For AW26/27, we produced the “No Leather Club” party for 
A night to gather the community around shared values, music and energy.

📍 
 on decks.
Free popcorn. Free vegan burgers. Free negronis and beers.

At some point, we were over capacity. Sorry if you couldn’t get in.

This is how it started.

And definitely not the last one.

Where shall we party next with ?!