Poool

We're back and so excited to announce that Takurcitee is now a Poool client! 🔥

Find out how they use the Poool features on their site 👇 http://ow.ly/PC7G50Fly1s

Walls are everywhere! 🌍

They’re hugely important and very beneficial to content producers… but so is SEO.

Therefore, a big concern for publishers is whether blocking contact with a wall (paywall, register wall or cookie wall) will have a negative impact on SEO?

SEO is definitely an important point to remember.

For most content producers, their content is a source of revenue - it’s the main part of their business and if employing a paywall can risk SEO, is it really a good idea? 🤔

Well, if this is the question you’re asking yourself, you’ve come to the right place! Today we’re providing you with a detailed white paper on the topic of using a paywall and its impact on SEO as well as how you can reduce risks and what Google recommends to publishers. You can find the link here 👇

Paywalls and SEO We look at how you can launch a paywall strategy whilst minimizing risks to SEO.

📚 New episode of our article series: “From content, to registration to content”!

📕 Today, Open Classrooms! Find the article here: http://ow.ly/9Ime50F4kXh

Over the next two months, we’ll be analyzing registration walls and the reader journey to becoming a registered user on a publisher’s site. These content producers include Medium, The Guardian, The Harvard Business Review, M6 and more. This will help us to understand what motivates readers to become registered users.

We also have a paywall series, ‘From content, to subscription to content’, available here 👉 http://ow.ly/pxx350F4kXi

Paywalls: From Content to Subscription - Poool Blog Poool analyzed 9 publisher's subscription funnels to find the optimal user journey to turn your readers into paying subscribers. This series includes Netflix, The Washington Post, Audible, Quartz and more!