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Connaissez-vous le comportement d’achat de vos clients à l’échelle locale ?

La géo-localisation : intérêt et enjeux pour le marketing La géolocalisation est un procédé permettant de localiser géographiquement une position. Pourquoi chercher à connaître la provenance de vos visiteurs, notamment pour les sites de e-commerce ? L

Do you engage really Audience on your Social Media ?

Using Social Media To Engage An Audience – A Case Study | Social Media Today Engaging a customer base is of course a very important part of social media. It is vital, truly, to the overall success and long-term growth of a given company/brand’s following and fan base in the social media space.I say “of course” because there is the presumption that everyone reading this alrea...

Traditional Marketing and Digital Marketing, it's not about either/or...

How to Mix Traditional Marketing and Digital Marketing for Best Result | Smedio Whether it’s social networks, mobile websites or social web, digital marketing has truly arrived and can be used with traditional marketing for best result.

The average page post is only reaching 16% of the page’s fans... Here's what you need to know about Facebook's EdgeRank.

Facebook EdgeRank: What you Need to Know | VA Simple Services Not all of your Page posts appears in your Fans newsfeed. Facebook uses a formula called EdgeRank which includes 3 main factors: Affinity, Weight and Time Decay