IH-Connect

Hoteliers, what should you expect in 2022 for hotel market? COVID is ongoing, Ukraine-Russia War is raging, Customers behaviours and expectations are changing, and Digitalisation continues to evolve.

For the past couple of years, the Hotel sector has suffered many crisis that drastically impacted the customer’s behaviour. Hygiene & Safety policy combined with flexible cancellation options are the new standard under consideration when selecting a hotel. The COVID-19 crisis has boosted the digitalisation of the whole tourism industry as it is mandatory to ensure efficient online booking process and leverage omnichannel strategy to reach out new potential customers.

Moreover, Google Travel (Hotel Ads) and metasearch platforms continues developing.

❓Question to ask yourself: How could your hotel engage from now?
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