Sopexa

Relaxation and well-being naturally resonate with pistachios 🧘‍♂️

The Hopscotch UAE teams have created an event dedicated to Wonderful Pistachio with a holistic approach.

“Wonderful Retreat” celebrates the pistachio through an immersive experience that combines a wellness seminar, guided meditation, and tasting.

Designed for the press and influencers, this event goes beyond traditional messaging by educating attendees on the nutritional benefits of pistachios while creating a meaningful and engaging brand experience.

Beyond advertising, the initiative also comes to life through influence, culture, and digital experiences.

From a micro-influencer campaign and a website revamp to a dedicated social media strategy and a partnership with the Brussels College of Art and Design, every activation aims to position Pineau des Charentes as a modern, versatile, and inspiring choice for new audiences. ✨