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and brands, are really enthusiastic and aggressive about finding new ways to reach their customers. Gaming, Digital Avatars, Social Commerce is on the rise.

Following the trend, has begun a collaborated with Snap Inc. , starting with the first-ever mix-and-match, branded wardrobe designed for , the personalised cartoonish avatars, in a bid to attract a younger customer. Snapchat is also increasing its commerce centric activities largely centering on AR related capabilities.

Another example is the gaming platform Roblox, which lets users create, buy and wear garments, reporting that its users had grown from 115 million monthly active users in February to 150 million. In April, fashion game Drest reported a 50 per cent month-over-month increase in installs, with Italy seeing a 400 per cent uplift in one week.

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📸 Ralph Lauren and Snap Inc

As collective intelligence or shared knowledge emerges from human collaboration with technology, new possibilities will be generated which will change the business, social and civic landscape.

Internet of things is innovating services and products. The next shift in technology is the Internet of Actions - when the human-machine partnership will be taken to a superior level, transforming the way we communicate, consume, work and do business.

Read more on in BLVCKBook. Link in bio.



🅑🅛🅥🅒🅚 🅟🅘🅧🅔🅛
Your Innovation Partner

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[email protected]