Arianee

Last week marked the first board meeting of 2025 with the Arianee Association Board - a key moment to align on our shared vision for the year ahead.

The Arianee Project Association is an independent, participative organization whose mission is to promote and support the adoption of the Arianee Protocol.

We were particularly pleased to welcome 3 new board members whose expertise will help steer the Arianee protocol’s ecosystem and navigate the adoption of Digital Product Passports:

👋 Eric Saracchi (Chief Digital Transformation and Information Officer, Audemars Piguet)
👋 Régis Koenig (Director, Repair Operation & Durability, Fnac Darty)
👋 Xavier Lantoinette (Director Environmental Performance, ecosystem)
🔁 with Thomas Meyer (Chief Data Officer, Richemont) continuing his role

These leaders bring cross-industry insight: from luxury and retail to sustainability and circular economy, blending business, technical and circular expertise.

For anyone navigating regulations, supply chains, or customer engagement, this work is not theoretical. It’s live. And it is scaling!

Reach out if you’re working on shaping standards and solutions behind DPPs, we’d love to chat!

AI might be the teacher’s pet, but blockchain is the cool kid at the back of the class. 😎

This week, the retail world converged in NYC for to discuss the future of retail innovation, and for the third year in a row we were proud to be part of it, this time with LA French Tech and Business France.

We witnessed a heightened awareness among attendees about the upcoming regulations surrounding Digital Product Passports, sparking meaningful conversations about how these solutions can transform retail.

At our booth, we showcased our open and interoperable Digital Product Passports through live demos and insightful discussions. DPPs are transforming the retail landscape by enabling:
🔹 Circular business models that extend product lifespans through repair, reuse, and resale
🔹 Stronger post-purchase engagement with customers, building trust and loyalty
🔹 Enhanced traceability and lifecycle insights, fostering seamless collaboration among stakeholders
🔹 Future-proof compliance with upcoming EU regulations

The energy didn’t stop on the show floor! With a gathering at the French Consulate, followed by the NRFrench Party, where we connected with other leaders and innovators in the retail space.

To everyone who stopped by our booth, from Enrique Martinez, CEO of Fnac Darty, to our peers and partners—thank you for the engaging conversations and your interest in shaping a more sustainable retail future.

Circularity isn’t just about reducing waste—it’s about making products last longer and keeping their value intact. But here’s the challenge: once a customer leaves the store, they can repair, resell, or gift the item anywhere. That’s where Digital Product Passports (DPPs) come in. These passports provide the transparency and tools needed to support repairs, resale, and sustainable ownership, creating a win-win for brands and consumers alike.

Last week we joined Federation de la Mode Circulaire x Renoon to discuss Digital Product Passports - a game changer for circularity.

DPPs aren’t just about compliance—they’re about unlocking value retention, customer engagement, and circularity, as highlighted by industry leaders during our discussions.

👏 Huge thanks to Federation de la Mode Circulaire x Renoon and everyone who joined.

🎉The 1st DPP for appliances is launched today by fnac darty and ecosystem!

A bold step toward a sustainable future for Appliances has just been taken! In collaboration with Fnac Darty and French eco-organization ecosystem, Arianee is proud to launch the first-ever Digital Product Passport, to extend the lifespan of electrical and electronic equipment (EEE), bringing enhanced traceability, reparability and environmental responsibility.

This project aims to extend device lifespans by enabling manufacturers, repairers, and reuse operators to track equipment history, while providing transparency and trust for consumers.

Fnac Darty & ecosystem are joining the Arianee Project Association and will pilot the working group dedicated to Waste Electrical and Electronic Equipment (WEEEs).

Looking forward to building a more circular and transparent economy.