B2B Rocks

🤖 How does Mistral AI deliver value?

Gianna Maria Lengyel, Head of Business Development at Mistral AI, explains how the company goes beyond building cutting-edge language models, by helping partners and customers turn GenAI into real business impact.

Two main ways companies create value with Mistral’s models and platform:
🧠 Revenue generation: Startups and scale-ups integrate Mistral’s models into their own products, launching new features and monetizing GenAI capabilities.
🧠 Cost efficiency: Larger enterprises use GenAI internally to streamline processes, automate tasks, and reduce operational complexity.

Gianna shares the stage with Cornee Boorsma and Emmanuel Cassimatis (SAP). Catch the full talk on YouTube: https://youtu.be/2mztE5c2Znk.

Buying decisions keep changing. Are you up to date?

Ferdinand Goetzen, the Founding Partner at The Growth Syndicate, explains how the way people discover and choose products has completely shifted.

It used to be about recommendations from friends. Then it was about finding answers on Google. But today, people increasingly turn to creators and personal profiles whether that’s Jake Paul for consumers or trusted voices on LinkedIn for professionals.

This change is now transforming the B2B space. Buyers don’t just rely on search engines anymore; they look to communities, events, and thought leaders they trust.

Here are the key takeaways:
💡 Modern buyers trust creators and personal brands more than companies.
💡 In B2B, community and peer recommendations carry more weight than Google searches.
💡 To stand out, thought leadership is essential, because it’s about creating genuine value for your audience.

The lesson is clear: you can’t buy engagement, you have to earn it by creating real value.

🎥 Want the full discussion? Watch the entire talk on YouTube : https://youtu.be/cKU9UDUFQg4.