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Only 6 flowers left [www.moowon.com/store/rare-imagined-flowers]. Bruno Legeron’s handmade flowers for haute couture.

Technique: Handmade silk flowers�Place of Origin: France�Functional Use: Yes

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Only 8 flowers left. Bruno Legeron’s handmade flowers for haute couture.
www.moowon.com/store/rare-imagined-flowers

Technique: Handmade silk flowers�Place of Origin: France�Functional Use: Yes

📸 ,

[www.moowon.com/stories/imagined-flowers]
At the helm of the 4th generation family operated business since 1993, Bruno Legeron fondly remembers the days when he used to come and help out as a young boy. A silk flower pinned to his rugged workshop apron, a pen tucked behind his right ear, Bruno Legeron whose second passion is football, was a perfectionist who knew the flower-making industry inside out. He oversaw every step of the production: he personally die-cut the fabrics and dyed the shapes.

Words and Photography by

STORY No. 78: IMAGINED FLOWERS
moowon.com/stories/imagined-flowers

Dear Moowon community,
It's good to reconnect with you after a long hiatus. Moowon magazine was on pause for awhile due to both personal and professional reasons. And, I am deeply grateful for your patience and understanding during that time. Now, Moowon is reemerging, reblossoming. In celebration, we bring to you this beautiful story about an iconic Parisien atelier by our contributor, Anne Laure Camilleri Enjoy!
Words and Photography by Anne Laure Camilleri

Imagined Flowers Behind an artificial flower that adorns a magnificent creation of haute couture lies the prolific imagination of an artist. Bruno Legeron made flowers that were “hand-grown-to-order.” Mr Legeron retired in 2021 after handing over Maison Legeron to a French luxury group. Yet, the authenticity and...