The Sprout Studio

The Illusion of Authenticity > new on and insights.

Virtual overexposure and the manipulation of reality has led us to ask ourselves more frequently: What is real and what is fake? What is authentic and what has been modified? These situations have created a trust crisis in the social sphere, affecting ways of relationships and communication. People doubt the intentions of companies and institutions, triggering a generalized sense of insecurity that affects the bond between brands and consumers.

Read the full article at:

https://thesproutstudio.net/en/inspirations/inspiration/the-illusion-of-authenticity/

Signals that predict trends.

Parallel humanity. Unprecedented forms of expression emerge to account for reflections on human existence in a world where the lines between fiction and reality are blurred. The M+ Museum Hong Kong presented Human One, a kinetic video sculpture by artist Beeple, representing the first human being born in the metaverse. The hybrid work of art integrates both digital and physical dimensions as it consists of a human figure in an astronaut suit inside a three-meter-high rotating box-like structure composed of four LED screens. The traveler moves through a constantly evolving virtual world, heading towards a destination that is undefined. As the astronaut keeps moving, the environment adapts and transforms into a collage of different scenarios, from oneiric to dystopian, hallucinatory and gloomy. Beeple updates the virtual landscape every so often, adding elements from the Internet and his own personal experience to reflect the constant contextual change.Photo courtesy of M+ Museum.

Explore more change signals on thesproutstudio.net and share with us!

Get your printed edition of The Sprout Method book!

This special paperback book includes our two recent eBooks: "The Sprout Method, Practical Guide for a Holistic Process of Radical Innovation" + "Social Trends, a Methodology to Anticipate Consumer Behaviors and Market Tendencies".

Start your radical innovation journey guided by The Sprout Method! Our work philosophy is the result of years of experience with clients and professionals that got us to the optimization of our principles, tools, and techniques. The method goes from trend research, construction of future scenarios, design of 360° market strategies, and crafting of action plans to implement ideas. It’s the same method we use when working for clients such as Ikea, Hermès, American Express, Givaudan, WPP and Unilever among others!

Buy the paperback book exclusively on Amazon. Also available in Spanish.
https://www.amazon.com/Sprout-Method-Practical-Holistic-Innovation-ebook/dp/B09Z7665QD/ref=sr_1_1?crid=2DB1WBMZHEF3Z&keywords=laureano+mon&qid=1677165959&sprefix=laureano+mon%2Caps%2C337&sr=8-1