The Pure Option

James Bond wishes his secrets were this well-insulated. 🕵️‍♂️☕

We have some massive news: We’ve got brand-new compostable cups in stock! They come in gorgeous Rustic Kraft, Simply White, dreamy Pastels, and rich Roastery dark tones.

But here’s the twist… 🎬 If you visit our website right now, you’ll only see the Single Wall versions. Why? Because the Double Wall cups are currently playing hard to get. They’re so new they haven’t even officially loaded onto the site yet!

Do you want that extra layer of hand-protecting, heat-trapping goodness before everyone else? You’ll just have to trust us (or drop us a message). Think of it as a secret menu item, but for saving the planet. 🤫🌱

Get your hands on the new collection (and browse the single walls) here: https://www.thepureoption.com/eco-friendly-compostable-hot-cups--sustainable-plant-based-coffee-cups-783-c.asp

Our accountant told us selling stock for less than it cost us was a 'questionable business strategy.' We told them moving heavy boxes is a 'questionable life choice.' Guess who won? Everything in the warehouse is priced to move faster than we can. Grab it before the boss changes the locks!"
(Just a reminder, we are moving to a smaller warehouse, but will still be around, it's just we really, really don't want to move lots of boxes).
https://www.thepureoption.com/things-on-sale-337-c.asp

Why is the UK "Plastic Tax" punishing companies for being sustainable? 🌍🚫

The road to a greener planet is being blocked by red tape.

You may not of heard of the UK’s Plastic Packaging Tax, but here’s the reality: it’s hitting the wrong targets. While intended to reduce waste, it’s currently penalising companies like ours that use plant-based, compostable materials. Because our products don't contain "recycled plastic" (they’re made from plants!), the government taxes them as if they were virgin oil-based plastic.

Recent news from industry giants like Viridor proves that the UK is becoming "uninvestable" for green tech because of these poorly thought-out policies. We need a system that supports innovation, not one that taxes it into extinction.

👇 Read my full breakdown on why we need to fix the tax to save the circular economy. - https://www.thepureoption.com/blogs/when-good-intentions-meet-bad-policy

Things that are better when they aren't soggy:

Cereal 🥣

Your shoes 👟

YOUR LUNCH 🥪🔥

Get a bag that can take the heat (literally 220°C). Our hot-pressed, UK-sourced bags keep the crunch in the lunch.

Treat your panini to a better home: https://www.thepureoption.com/thermal-oven--grill-bags--compostable-high-heat-food-bags-810-c.asp

Our Sugarcane Bagasse Clamshells are the ultimate overachievers: they handle the heat, fight the grease, and then perform a vanishing act in your compost heap.

Think of it as packaging with a "sweet" retirement plan.

Why life is better with Bagasse:
The Ultimate "Ex": It’s 100% plastic-free. Break up with petroleum for good; we promise it won’t be messy.

Tougher Than Your Morning Commute: Grease-resistant and microwave-safe, so your food stays where it belongs (and at the right temperature).

Zero Waste Hero: Made from repurposed sugarcane fibers. It’s basically a second life for a plant that’s already given us sugar.

The Magic Trick: It’s packaging that disappears! 100% home compostable, leaving nothing behind but good vibes and healthy soil.

Stop using packaging that's going to outlive your great-grandchildren. Switch to the range that knows when to call it a day. 🌍✨

https://www.thepureoption.com/sugarcane-bagasse-takeaway-food-boxes--compostable--eco-friendly-clamshells-34796-p.asp