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The United Way believes in harnessing the power of communities working together to deliver lasting change. They invest in organizations and direct programs that achieve high quality outcomes in financial opportunity and educational success, aligned with best practices and research to provide them with extensive support for continued success. The United Way values partners that consistently demonstrate a commitment to collaboration and directs their funding to support the needs of vulnerable populations. They provide valuable unrestricted funds to non-profit partners, seed innovative, new approaches to solving entrenched community challenges and seek opportunities to scale programs, services and policy changes that work.

The way in which individuals give has changed dramatically over the last decade, requiring companies and organizations to think differently about how to more successfully engage with donors. United Way announced today that they have teamed up with Salesforce.org, a nonprofit social enterprise to create Philanthropy Cloud which aims to redefine the future of corporate philanthropy. This technology will allow people to not only connect to their own interests, but will utilize Salesforce Einstein AI technology to intelligently sift through millions of opportunities to create personalized giving recommendations to organizations and causes aligned to their interests that they may not even know about. Companies can easily integrate Philanthropy Cloud data to understand and communicate the collective impact of their employees. United Way will launch this technology locally this summer.

As a trusted source for identifying effective programs and strategies, the United Way of Massachusetts Bay and Merrimack Valley today announced it will distribute $30.8 million in support of strategies, organizations, partnerships and programs aimed at solving entrenched poverty and effecting upward mobility among those most in need across the region. United Way will award strategic grants to 146 non-profit partners, distribute dollars designated by donors to organizations in the region, as well as fund innovative initiatives and public policy work.

Also announced today was a key partnership aimed at generating even more resources to solve community problems. United Way has teamed up with the global technology company Salesforce to launch a new social platform called Philanthropy Cloud that will transform the way people engage with and support the causes they care about most. This new platform will allow companies to easily aggregate data to understand the collective impact of their employee giving, transforming the way companies align their philanthropic objectives with those of their workforce.

“As a leader in generating resources to fund community based work, it is our responsibility to find new ways to collaborate, innovate and drive a conversation that helps more people find financial opportunity and educational success for themselves and their families,” said Mike Durkin, President and CEO of United Way of Massachusetts Bay and Merrimack Valley. “That is why we are eager to launch our new Philanthropy Cloud technology that will change the way donors tap into our community expertise and on the ground resources to connect to the work that they are passionate about in their own communities.”