Angelfish Fieldwork

Sales data tells you what people bought, but it doesn’t tell you what they nearly bought, what they missed, or why a competitor won at the shelf.

That’s where accompanied shopping research can be so useful.

By joining people on a real shopping trip, researchers can see the hesitation, the distractions, the confusing fixtures, the packaging that catches attention, and the decisions that happen in the moment.

But it’s not right for every brief.

Our latest article looks at when accompanied shopping research works best, when another method might be more useful, and how it can help brands get closer to real customer behaviour.

Read it here:

When to Use Accompanied Shopping Research (And When Not To) Not sure when to use accompanied shopping research? Discover when it works best, when it doesn’t, and which methods to consider instead.