Staunton Rook Marketing Services
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Staunton Rook is a Marketing Services Consultancy located in Chester. We have the skills, experience
Most people walk straight past your stand. Here's why - and how to fix it.
The brain doesn't read first. It sees. Colour, scale, movement - all processed before a single word registers. Get those three things wrong and no amount of clever copy will save you.
At the UKIFDA Show this year we built the stand around that logic. A bold backwall that reads from across the hall. A full-size truck as an anchor. An open layout that invites people in rather than blocks them at the front.
The before and after tells the story.
What makes people stop? Intention. Every element of this stand was placed deliberately - and it shows.
14/04/2026
You could be getting 5x more leads from your current ad spend.
No bigger budget. No new campaign. Just a better landing page.
The average landing page converts at 2.3%. The top 10% convert at 11.4%. The difference isn't the ad, it's what happens after the click.
So what does a high-converting landing page actually look like?
- The headline matches the ad that brought them there
- Above the fold section answers three things instantly, what you do, why it matters, what to do next
- There's a clear CTA at the top, middle and bottom of the page
- Social proof is visible without scrolling
- Interactive tools, price configurators, savings calculators, quote builders all keep people engaged and do the selling for you
- Scroll depth, heatmaps and session recordings tell you exactly where people are dropping off
You don't need a bigger budget. You need a better landing page.
Click here to claim your Sponsored Listing.
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Address
Staunton House, 5 Chantry Court, Sovereign Way
Chester
CH14QN
Opening Hours
| Monday | 8:30am - 5:30pm |
| Tuesday | 8:30am - 5:30pm |
| Wednesday | 8:30am - 5:30pm |
| Thursday | 8:30am - 5:30pm |
| Friday | 8:30am - 5pm |
