Progressive Website Development Ltd
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Helping businesses in Chesterfield and beyond grow with custom websites, SEO, and Google Ads. Clear, effective digital marketing tailored to your goals.
Armed Forces Help to Buy Calculator
We recently built a lead magnet for a client that helps one of their target audiences work out how much they could borrow to buy a house under a specific government scheme.
The tool lives on its own domain, drives traffic to their main branded website, and is a great way of attracting highly qualified leads straight to their inbox.
Lead magnets are a powerful way to provide genuinely helpful information to your target audience, build trust, and generate more leads, without the hard sell.
What could you build for your business to attract more leads?
And if you know anyone in the Forces who might benefit from the free tool, check the first post for the link! 👇
01/05/2025
🚨 Are You Missing This Easy Google Ranking Opportunity?
If you’re a service-based business relying on local clients, financial advisers, mortgage brokers, estate agents, trades, here’s a simple SEO tip that can make a big difference.
When clients leave Google reviews, the words they use matter more than you might think.
Google bolds keywords in reviews that match what the user searched for, like “financial” in the case of the attached image. It’s a strong signal of relevance, and it can influence which businesses appear higher in the local map pack.
Take this real example from Chesterfield 👇
All three businesses have great ratings, but look closely at the second one: the word “financial” is bolded in their review because it matches the user’s search (“financial adviser chesterfield”). That’s likely helping them edge above the competition in the rankings.
Quick wins:
✅ Ask clients to mention what you helped with (e.g. “financial advice in Chesterfield”)
✅ Reply to every review using the same keywords and location, naturally.
✅ Put a simple review process in place, follow up via text or email with a direct review link.
Want help? We’ve put together The Ultimate UK Local SEO Checklist 2025, a free resource with practical steps your team can implement right away. Drop us a message and we’ll send you the Notion link.
⬇️ See the image below to spot the difference.
Stop wasting time (and money) writing blog posts for your local business!
One of the biggest mistakes I see business owners make is focusing on blog content when trying to rank higher in local search. While blog posts can help with national search visibility, they’re not the best way to move up in Google’s local map results.
Just this month, two business owners reached out asking for help with a blog content strategy, 4-6 posts a month, thinking that would push them into the top 3 local rankings. When I reviewed their websites, none of their key pages were focused on their local area or audience.
If you want to attract local traffic, your content needs to be hyper-local. And rather than pumping out blog posts, you’re better off focusing on your homepage, service pages, and making sure they align with your Google Business Profile.
Local SEO isn’t about more content, it’s about the right content, aligned with local intent. Once that’s solid, then a local content strategy might make sense.
We’ve put together a detailed Local SEO guide and checklist (over 300 points) and I’m giving it away for free. Just send me a message and I’ll get it over to you.
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58 Greenbank Drive
Chesterfield
S404BX
