eatsleepthink

Seeing as it's Thursday, let's to our highly successful social media campaign for CNH Industrial last year.

The brief was to increase awareness of the products, people, and projects that help power this incredible world-changing business.

For over 12 months, we created a series of organic social media posts highlighting success stories spanning the brands and breadth of one of the world's leading ag-tech and equipment manufacturers.

The result was an increase in Followers across LinkedIn, Instagram, and Facebook, leading to increased awareness, impressions, and reach.

Did you know that G&S Business Communications and eatsleepthink have a proprietary system for creating brand names?

Harking back to 2019 (this was supposed to be a post, but time got the better of us), our combined agencies were tasked with developing a new global name for Lallemand Animal Nutrition's forage inoculants. The resulting name, MAGNIVA, was derived from thousands of names that we vetted through our process.

Our nomenclature process provides marketing teams and their internal or external legal counsel with names that are viable for registration. We check them against many benchmarks before we present to our client. We assess for brand storytelling, by building meaningful characteristics into the design and the name itself, ensuring a robust brand framework before we start to design the expression.

As some of you may know, creating a unique, meaningful, and available brand name is not easy. When you select the correct name, the rewards are worth the effort, as was the case with MAGNIVA (a name available worldwide), which allowed Lallemand to adopt a single name for a multi-named product collection, making production, packaging, and marketing simpler, leaner, and more cost-effective.

Launched with award-winning designs from the G&S US creative team, featuring bright brand colours allowing clear product differentiation, MAGNIVA has grown from strength to strength since its inception.

With AGRITECHNICA well underway in , here's a post celebrating our evolution of the New Holland Agriculture brand, launched at the last Agritechnica event in 2023. Rolled out in 2024, it features a sleek, simple brand architecture that embraces multiple communication channels and a more technical approach. A perfect vessel to carry New Holland into an ag-tech future.