On Point Content

Great copy is just as much about what you do not include as what you do!

Getting the balance right is, dare we say, a bit of a balancing act and one that OPC is well-rehearsed at.

We might be opening a grammatical can of worms here, but sometimes the Oxford Comma is helpful – especially if you want to avoid ambiguity. And, if there’s one thing copywriters agree on, it’s the importance of being clear.

Here, we’re clearly saying (much to the relief of SEO consultants and web designers) that we’re not everything to everyone. We focus on what we do best, creating great copy. We bring in specialists for everything else.

Arlo (our red lab) knows it all, of course!