The Magic Tractor

Lights, camera, chatting 🎬

We’ve been out on location this week, filming with the crew, working on some video content for GJS Dillon Limited - Droitwich.

We love collaborating with like-minded businesses who share our values - its how the magic is created ✨

Two years (almost to the day!) after creating a new visual identity for North Worcestershire Business Leaders we were tasked with creating a sub-brand for their online business courses.

The new E-Learning off-shoot needed to feel separate to the events and community of NWBL that are familiar to its members and work as a standalone logo when it appears on the Indegu Ltd training platform. But it was still important to retain a family connection.

So this child looks a lot like their parent, but with its own personality - different clothes but the same genes (old genes, new jeans?). Colour is a great way of achieving this difference, with the ‘e-learning’ text standing out as the key distinction.

https://www.nwbusinessleaders.co.uk/elearning/
https://training.indegu.co.uk/shop/business/positive-teamworking/