Purple Squirrel Consultancy

Be honest — do you actually know if your business is making money right now?

Not roughly. Not 'I think so.' But actually, clearly, confidently know?

Most small business owners I speak to don't. And that's not a criticism — it's just the reality of running a business when you're also the one delivering the work, managing the customers, and keeping everything moving at once.

Here's the thing that trips a lot of people up: profit and cash flow are not the same thing.

You can be profitable on paper and still not be able to pay yourself this month. You can be busy and fully booked and still be running out of cash. It happens all the time — and it's one of the most common reasons good businesses hit a wall they didn't see coming.

Knowing the difference — and being able to read both — is one of the single most valuable things you can do for your business. Not because it's exciting (it's not always), but because it means you're making decisions based on what's actually happening, not what you hope is happening.

That's what I help people do. Not with complicated spreadsheets or corporate jargon. Just clear, plain-English financial understanding that gives you the confidence to run your business properly.

Financial Clarity for Confident Decisions. That's the whole point. 🐿️

Comment YES if you know your numbers — or NO if it's more of a mystery. Let's see how many of us are in the same boat!

I've worked as Finance Director and Senior Auditor for multi-national companies across the UK, Europe, and North America. I know the financial world inside out — and I'm here to make it work for you.

No jargon. No overwhelm. Just clear, honest guidance that helps you understand your numbers and make better decisions for your business.

Whether you need 1-2-1 coaching, a workshop, or ongoing mentoring — I work with people who are brilliant at what they do and want to feel just as confident about their finances.

Follow for weekly no-jargon business tips, or find the link in my bio to explore how we could work together.

Click the link below to get my FREE Business Health Checklist
https://bit.ly/4e6kOSU

Get your FREE Business Health Checklist

After 30 years in corporate finance, I walked away to do something that actually matters. Here's why I started Purple Squirrel...

For three decades, I sat in boardrooms with some of the biggest names in manufacturing and aerospace — writing policies, building KPI frameworks, stepping in as Interim Finance Director when businesses needed steadying. I worked across the UK, Europe and North America. I was good at what I did. But somewhere along the way, I started asking myself: who is all this actually helping?

The answer was almost always: a faceless organisation that didn't need my help anywhere near as much as the person down the road trying to run their small business without a clue what their P&L was telling them.

So I left.

I started Purple Squirrel because I genuinely believe that financial clarity changes everything for a small business. Not the corporate jargon version — the real, plain-English version that helps you make confident decisions, stop losing sleep over your numbers, and actually enjoy running the business you built.

I'm based right here in Derby, and the businesses I want to work with are here too. The bakery owners, the therapists, the tradespeople, the creatives — all the brilliant people who are brilliant at what they do and just need someone in their corner who understands the financial side.

Financial Clarity for Confident Decisions. That's what I'm here for.

Drop a 🐿️ in the comments if you're a Derby business owner — I'd love to connect!

Do you know your gross profit margin? Your quick ratio? Your debtor days?

If those terms made you wince a little — you're not alone. Most small business owners didn't start their business to become financial analysts. But understanding these numbers can be the difference between growing confidently and firefighting constantly.

The full Business MOT covers 20 metrics across four key areas of your business — and all you need to do is upload your Balance Sheet and P&L. I do the rest, and send you a plain-English report within 5–7 business days.

From just £47.

No complicated spreadsheets for you to fill in. No confusing financial jargon. Just clear, actionable insight into how your business is really performing.

Want to know more? 👇
🔗 https://purple-squirrel.uk/mot/