Queen Margaret University PR programmes

This is a really useful blog on measuring the value of comms and PR from Gina Dietrich that our 2nd year Digital Marketing and PR students at QMU will find really useful as they are developing their strategic proposals for their client MADE in East Lothian

PR Metrics: What to Measure in the PESO Model The PR industry is moving toward better PR metrics, but it's still too focused on media relations. Here is what you should measure with the PESO model

2nd year Digital Marketing & PR students at Queen Margaret University, Edinburgh are developing strategic digital comms proposals for their wonderful client MADE in East Lothian. We use a range of AI software to help such as Semrush for SEO & GEO, PR MAX to draw up media distribution lists and ChatGPT to refine ideas.

Great morning at St George’s School, Edinburgh with Olivia meeting pupils and giving a talk on persuasive storytelling for our BA (Hons) Digital Marketing and PR degree. Very happy to visit schools and deliver interactive sessions on comms and storytelling. We also have a longer crisis management simulation that we run in schools for pupils taking Media or English Highers or Journalism contact [email protected]

One of our 4th year PR and Marketing Communications students is putting on a very interesting cultural event on Sunday 5 October at 5 pm at the Morningside United Church, Edinburgh. She is part of shevchenko.philia a group of passionate Ukrainians keen to share their history and culture. Tickets available from Eventbrite - see link below

Executed Renaissance: Tribute Exhibition
The exploration of rich yet tragic history of Ukraine’s Rozstriliane Vidrodzhennia (Executed Renaissance). The movement flourished in the 1920s–1930s but faced brutal suppression under Stalinist repressions. Through film, art, and storytelling, the event seeks to foster cross-cultural understanding and appreciation of Ukraine’s cultural legacy.
The event features:
the screening of "Slovo House: Unfinished Novel" (2017) by Taras Tomenko, a documentary exploring the lives of Ukrainian artists in the 1920s within the infamous “Slovo House”

a display featuring visual and literary works from key figures of the movement. The exhibition consists of a ‘memorial plaque’ of all those killed, persecuted, and emigrated; photographs of historical places and personalities; documents from the NKVD archives; drawings, caricatures, paintings, magazines, and almanacs published by representatives of the movement
when? sunday 5 October at 5pm
where? Edinburgh, Morningside United Church, 15 Chamberlain Rd, EH10 4DH
https://url41.mailanyone.net/scanner?m=1v3YZq-0000000075y-2xzQ&d=4%7Cmail%2F90%2F1759231800%2F1v3YZq-0000000075y-2xzQ%7Cin41e%7C57e1b682%7C11114464%7C13716157%7C68DBBF8E4FEE7F6C7C3407AC534BB9D8&o=%2Fphtw%3A%2Fwtsbvw.intreekctee.u%2F.oee%2Fe-utdxcaarecssnnitre--buetiiiexnitohbsc-t1et-ik9768792451oa89df%3Dd%3Fftctdreaotr&s=UM6_nW4J6lQpwRsX_4hO14JL8t8