Cube Lab

In an ideal world, web design and SEO would be developed hand-in-hand. But too often, design gets all the attention first, and SEO is left to pick up the pieces later.

Why does this matter?
A beautiful website is useless if no one can find it. SEO ensures your site ranks, and design ensures it looks good, but both should focus on the user.

Here’s where design choices often clash with SEO 👇

✅ Banner Images – Looks great, but can hide key info from users and search engines. Fix it with on-page headings, descriptive alt text, and a strong CTA.
✅ News Pages – One messy page for all blogs, guides & FAQs? Filtering & tagging = better user experience & SEO.
✅ Pop-Ups – Annoying and SEO-killers if not handled right. Think subtle banners or timed pop-ups instead.
✅ Walls of Text – Bad for readability and accessibility. Structure pages with headings, imagery, and digestible sections.

💡 Pro tip: SEO isn’t just keywords. Google looks for Expertise, Authority & Trust (E-A-T). Make sure your website delivers on all fronts. https://thecubelab.co.uk/web-design-seo-in-sync/

Did you know? 🙌 We've been helping businesses grow for over 10 years! We continuously strive to improve everything that we do, ensuring that we stay relevant and up to date with the ever-evolving online landscape. Learn more - https://thecubelab.co.uk/about-us/

Our agency follows a 4-step process that ensures your website doesn’t just exist, but thrives in search results. Here's how SEO fits into every phase of the build:

🔧 1. Site Structure = Strong Foundation
We get SEO involved early. A well-planned site structure = easy navigation for users + easy crawling for Google bots. Bonus: no orphaned pages or duplicate content cluttering things up!

🔗 2. URLs That Work Harder
A clean URL structure based on keyword research can give you a small but mighty SEO boost. Avoid 301 redirect nightmares. Get it right the first time.

📝 3. Content & On-Page SEO
Yes, content is still king 👑—but it’s also your secret SEO weapon. We review content for:

▪️ Keyword use
▪️ Smart internal + external links
▪️ Killer CTAs
▪️ Opportunities for better formats (hello, bullet lists + schema!)
▪️ Meta titles like “Home - Site Name”? Big nope. 🚫

📊 4. Test Like a Pro
Before launch, our SEO team checks site speed, CTA placements, navigation flow, and conversion paths (especially important for e-commerce!). Because good SEO = more traffic and more conversions.

Learn more on our blog post - https://thecubelab.co.uk/seo-and-web-development-implementing-seo-in-web-development-process/