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Is your business’ marketing strategy over-reliant on social media?

Check out these 6 very good reasons why a social-only marketing strategy is no substitute for a business website.

1. You don’t control social media
2. Social media platforms disappear and die
3. Not everyone is on social media…but nearly everyone uses the internet
4. Social media use can decline
5. With social media you’re only renting a space, a website you own.
6. Social media platforms have outages and downtime.

Check out the blog for more on each of these points and to discover how having a website can provide you with a more secure marketing platform.

Why social media can't replace a business website Businesses that are over reliant on social media are vulnerable to outages and declines in platform popularity, whereas a business website lets you take control of your digital marketing.

For smaller businesses, it can be difficult to compete when it comes to paid search ads. This is particularly true in high value industries like law, insurance etc.

However, brands in these sectors and in this position can still use search ads to gain a competitive advantage.

We set out some PPC campaign strategies for smaller businesses to follow.

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How to run competitive PPC campaigns on a budget and reduce your cost-per-click PPC and paid search are effective tools for gaining new customers. But industries with a high average cost-per-click can be hard to compete in. We take a look at how to compete on a smaller budget with the right PPC strategy.

Download our FREE web design brief template now...

A web design brief is an essential document if you're using an agency or freelancer to build your new website.

The design brief will help you to define what you need, want and expect from your new website. For the agency, it will become the scope that they need to deliver against and give them an understanding of your business and priorities.

We've created a design brief template to help you . It's divided in to four parts and the accompanying blog post will guide you through what to include in each section.

The brief covers:
1. You and your business
2. Inspiration and aesthetics
3. Content and structure
4. Technical details

Once you've completed your design brief you can send this to your web design agency and use it as the basis for any initial meetings you have and it'll help them to develop a quote.

To download your FREE template and to get started simply visit our blog.

Get a free web design brief template for your new website project Our web design brief template and step-by-step guide will help you to create a stellar web design agency brief for your new website project.

Earlier this year, Google updated their algorithm with a 'helpful content update.' It's been just over two months now and we've noticed some significant changes to rankings of websites we follow.

If you're not yet up to speed on what the update means for your business or you've noticed some changes in your ranking performance that you can't explain, then our blog post could help.

Key changes from the update are that..

1. A signal is now applied to websites where content is found to be unhelpful / written for search engines.

2. This signal is one of many factors that Google uses to determine search engine rankings - but it does have an impact.

3. The signal is weighted. In Google’s words ‘sites with lots of unhelpful content may notice a stronger effect.’ So, the more unhelpful pages, the bigger the impact.

In short, if Google considers you to be creating content more for SEO and search engines than for people, your search ranking performance will likely suffer.

BUT...business owners will be able to turn things around if they’re not going well. The update to the algorithm will run continuously. Therefore, if you remove the low-grade content and more of your website’s content is found to be helpful, you should notice your position improving again.

It's also important to remember that SEO is important and Google isn’t suggesting you abandon good SEO practices. However, your content should be aimed at people, with SEO as a secondary objective.

This is a really important update and so we've written an extended blog post about it. To read more about the update, what it means to you, how Google might assess what is helpful content and to discover what actions you should take on your website, check out our blog post.

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Google’s ‘helpful content update’ – what it means for businesses Discover what Google's helpful content update means for your website design and SEO strategies and how to stop your website slipping down the rankings.