Creative i Design

#️⃣ Join Our Team! #️⃣

We're seeking an enthusiastic team player to join our team here at Social Progress. We’re on the lookout for a certain someone who can handle organic/paid socials, bring fresh ideas to the business, and nurture client relationships.

Want to know more or send us your CV? Visit...
https://socialprogress.co.uk/we-are-hiring/

How to design packaging

Product packaging design refers to the creation of the exterior of a product. That includes choices in material and form as well as graphics, colours and fonts that are used on wrapping, a box, a can, a bottle or any kind of container.

It’s a practical tool, yes. (I mean, how else are you going to effectively get beer into your mouth?) But it’s also more than that. Like any good design, packaging tells a story. It’s also a sensual experience, literally engaging us through sight, touch and sound (and possibly smell and taste, depending on the product/package). All of these details help us understand what the enclosed product is for, how it should be used, who should use it and, maybe most importantly if we should buy a product or not.

“Consumers act when a brand makes them feel something. When someone looks at you, you’re compelled to look back to determine the nature of the attraction”.

From Creative i’s point of view, packaging design is how the brand’s design is reflected in the product boxes. In this sense, the design concept needs to attract the attention of a customer, but also provide information about the product. Packaging graphics should also take the brand’s design and motives and show it off on the box. Product packaging design is a lot more than a simple plastic bag or cardboard box. It’s a powerful marketing channel, a facet that can give your brand the professional image that it needs to survive.



Photo by Stepan Kropel on Unsplash

Graphic designers near me

In business, presentation and first impressions count! Our brain processes visuals up to 60,000 times faster than plain text. Great design can captivate an audience, stick in their minds and direct them to your call to action. Save time and money by hiring a professional skilled designer who knows how to get the job done right the first time. Great design stands the test of time. Bad design is expensive.

But no matter how good the graphic designer’s skills are or how great their portfolio looks, if the relationship between you and them doesn’t feel right or you’re not at ease discussing your requirements, then perhaps it’s time to look elsewhere. You’re going to be working with a graphic designer to produce something that is creative and personal to you and your business… getting it right is important and takes time, understanding and a great relationship.

“Understanding why people do business is more important than understanding what they do”.

Creative i thrive on face-to-face customer service and communication. It allows us to build relationships with your team and ensures that every project is carefully completed to meet your needs and also stand out in an overcrowded market.

We place great importance on that first, face to face meeting, we sit down to determine what you want and we develop a creative brief. We give you a few different drafts of designs, have weekly conference calls, and move along with the designs very quickly. By listening to what you want, results are achieved in a very timely manner.

Having a good relationship with your client means you’ve gone beyond just being their graphic designer. It means you’ve become the person they can go to for advice, get ideas from, or just vent. And when you’ve become that person chances are they won’t look elsewhere when it comes to a service you can offer them.



Photo by Nathan Dumlao on Unsplash

Annual reports creative concept

One of the simplest and most effective ways to build a strong outlook and positive reputation for your brand is through high-end annual report design. With an annual report, you can share information about your brand with the public, potential business partners, employees, and existing partners.

While you can say a lot about the benefits and values of your company through your advertising and marketing efforts, annual reports can sometimes be more inspiring, and appealing, because they’re based on real numbers that generate trust. Some publicly traded companies are also required to distribute annual reports, so that’s a great excuse to invest in designing a professional one.
“
“An annual report is your flagship document, the one item not to scrimp on”.

Creative i understand that a great annual report is the perfect blend of stunning design, engaging content, and important information. It combines copywriting, imagery, high-end production, and photography into something that makes your business shine, year after year. Whether created as a physical print-out, or a digital representation of your business, it’s important not to overlook the annual report.

Today’s customers are more visually focused than they’ve ever been. That means that using minimal text, alongside powerful graphics in your annual report design will help your message to be more attention-grabbing and interesting. By making sure that the cover, in particular, makes a strong statement, with a design that compels your reader to keep looking and find out more.



Photo by San Kaÿzn on Unsplash