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What you need to know about Conversion APIs 👀

With Google looking to sunset third-party cookies in Chrome in 2024, and more and more browsers and devices allowing users to block tracking (e.g. Apple’s ITP), browser-level tracking such as the Meta Pixel is becoming more inaccurate, so setting up Conversion APIs is more important than ever.

❓What is Meta's Conversion API?
🛰️ Conversion API works higher up at a server level and can help return the data lost by browsers, meaning you can preserve the effectiveness of your Facebook and Instagram advertising in spite of these industry changes.

❓ How are the Conversion API and Meta Pixel different?
💻 Conversion API works by providing data from your website to Facebook, rather than Facebook collecting it itself. However, this isn’t an either-or situation - ideally, you should be using Conversion API and Pixel.

❓ How can I implement the Conversion API?
👩‍💻 Conversion API can be integrated through a variety of methods, from direct integration to using GA4 and plugins (Shopify, WordPress, WooCommerce, for example).

Want to know more about measuring the success of your paid social campaigns? Get in touch!

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