Cross Border Web

As the largest social network in China, WeChat is an essential marketing tool for any brand looking to establish a presence in the country. With our ultimate guide for 2023, created in partnership with Easy Marketing, you'll learn how to create and optimize your WeChat Official Account to reach your target audience and build your brand. Take advantage of this invaluable resource for expanding your business in China!

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https://easymarketing.uk/get-registered-now-the-ultimate-wechat-official-account-guide-for-2023/

Easy Marketing Newsletter Easy Marketing's Newsletter - a weekly summary of Marketing to China solutions, Chinese news and events. China Event: The 5th China International Import Expo, CIIE, an event to be held on an annual basis, will run in Shanghai from November 5 to 10, 2022.

Douyin and TikTok are owned by the same Chinese unicorn, Bytedance, worth $275 billion (data updated in Aug 2022). However, despite ByteDance’s efforts to make them appear as if they are one app, Douyin and TikTok are two different entities.

Douyin was launched by ByteDance in Beijing, China, in September 2016. Douyin was originally under the name A.me. In December 2016, the name was changed to Douyin. Next, ByteDance intended for Douyin to go global. ByteDance acquired Musical.ly to build a sizable video community and unveiled TikTok in September 2017. Finally, it relaunched the app after combining TikTok and Musical.ly.

These two apps were also created to accommodate China’s data localization controls. Tiktok is unavailable to Chinese users. As a result, to access Tiktok with a virtual location enabled, Chinese users in China need a VPN. Furthermore, Chinese outside China favour using Douyin over Tiktok for language and culture. In terms of e-commerce, Douyin has made more progress than TikTok. For example, users can purchase items mentioned in a video, book a hotel room after watching a recorded video or take virtual trips to local shops and restaurants to receive coupons.

Introducing China Tmall Marketing and Operation!

The perfect toolkit for anyone who wants to set up and manage their own online shop. With this app, you'll be able to register your shop, brand it, and market it to the right customers.

You'll also be able to design your shop, manage seasonal strategies, and manage marketing campaigns. Plus, you'll have access to data analysis and supply chain management tools to make sure your business is running smoothly.

So what are you waiting for? Get started with China Tmall Marketing and Operation today!