Modo25

In this week's digital news to watch:

🚨 Google investigates missing and paused reviews on local SEO listings
🔎 How brands can improve chances of showing up in AI search
🧃 How TikTok Shop is changing innovation for food and beverage brands
🤝 Google claims personalisation can help small publishers

And more:

Digital news to watch: Google investigates missing and paused reviews on local SEO listings | Modo25 In this week's digital news, Google is investigating a bug causing local business reviews to vanish or pause, which is hurting local SEO.

If your Meta campaign CPMs are rising and CTR is falling, the instinct is usually to look at targeting or budget. More often, the real issue is creative fatigue.

When an audience has seen your ad too many times, performance degrades and the platform starts reducing delivery in response. The signals are there in the data if you know where to look: frequency, hook rate, thumbstop rate, CPM trend.